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The range is wide because the work genuinely differs from project to project. Cost is driven by system complexity, the number of pages and templates, whether the build is custom or adapted, and above all by integrations — Israeli card clearing, invoicing through Morning, Greeninvoice or iCount, CRM connections and inventory management each add real engineering. A focused landing page, a full marketing site and a custom platform with user accounts sit in three separate brackets. Rather than quoting a headline number that means nothing, we run a short discovery call and then send a written quote stating exactly what is included, what is excluded and what would trigger additional cost. Nothing appears halfway through the build that was not on that document.

Yes. Every site we build needs a server that can actually serve it quickly, so hosting is offered as part of the engagement on infrastructure we manage, with SSL, automated backups and uptime monitoring included. Page speed is not a cosmetic concern here: Core Web Vitals feed directly into Google rankings, and a slow server undoes the work done in the code. If you would rather host elsewhere, that is fine too — you receive the repository and the deployment pipeline at handover, so the site can run on your own infrastructure or your existing provider without any part of it being locked to us. Ongoing maintenance, security updates and monitoring are available as a separate monthly retainer with published pricing and a written response time.

Yes, and this is the part most template builds get wrong. Every site we deliver ships with the technical foundations in place: clean semantic HTML, a sensible URL structure, correct heading hierarchy, meta titles and descriptions written per page, canonical tags, hreflang where the site is bilingual, structured data in JSON-LD, an XML sitemap, a configured robots file, and Core Web Vitals measured before launch rather than after complaints. It is also built to Israeli accessibility standard IS 5568 and WCAG 2.1 AA. That foundation does not by itself produce rankings — content and authority do that over months — but without it, any SEO programme you commission later begins by paying to fix the site instead of improving it.