What ChatGPT Says About Your Business, and How to Fix It When It Is Wrong
AI engines already answer questions about you, whether you asked them to or not. How to check what is being said, why confident errors happen, and how to correct them without asking anyone for a correction.
TL;DR: AI engines already answer questions about your business, and some of those answers are wrong. There is no correction form and nobody to appeal to; what you can do is remove the ambiguity that produced the error. The check takes half an hour: run a fixed list of questions, record what is said, and compare again in a month. The fix is almost always the same - unify your business details everywhere and link your assets to each other.
A client of ours discovered that ChatGPT was attributing services to him that he does not offer. Not maliciously - simply because his business name resembles another company and the engine merged the two. This is far more common than people assume, and it happens quietly: nobody tells you it occurred.
How to check, in half an hour
Build a list of ten to fifteen questions a customer would really ask, and run it against ChatGPT, Gemini and Perplexity:
- What is [business name]?
- Who provides [your service] in [your city]?
- How much does [your service] cost in Israel?
- What is the difference between [business name] and [competitor]?
- Is [business name] reliable?
For each question record three things: whether you were mentioned, what was said about you, and who was named instead of you. Keep the record - it is the basis for comparison, and without a repeat measurement you have no way of knowing whether anything improved.
One thing to know: the same question can produce different phrasing on different runs. Do not draw a conclusion from a single run, and do not celebrate one either.
Why the engine is wrong with complete confidence
A language model fills gaps with what seems plausible. When the information about you is partial or contradictory, that gap gets filled with a guess phrased like a fact. Three common causes:
| The cause | How it shows up in the answer |
|---|---|
| A name close to another company | Two businesses merged into one entity |
| Business details in several versions | A wrong address or phone number |
| No external source confirming you | "I am not aware of such a business" |
The third row is the worst of them, not the first. A wrong answer can be corrected; complete absence from the answer means you do not exist as far as the engine is concerned.
How to fix it - not by asking, by being consistent
There is no "correct what is said about me" form. The fix works differently: you shrink the space in which the engine can invent.
- One name, everywhere. Exactly the same name on the site, in the Google Business Profile, on social platforms and in every directory. An extra variant of the name is an invitation to confusion.
- Identical details. Address and phone in the same form across every asset. A small difference - a floor number present in one place and absent in another - is enough to create a contradiction.
- Explicit links between assets. The site points at the profiles and the profiles point back. That is what lets an engine merge them into one entity.
- A page that settles the facts. A clear about page with founding year, areas of work and location, which can be quoted.
- Outside confirmation. A Google Business Profile with real reviews, local directories and mentions elsewhere.
How long it takes
The technical part - unified details, linked assets, schema - is picked up within weeks, and sometimes that alone is enough for an engine to stop confusing you with another company. Building authority is slower, because an engine cites a source it already trusts, and that is not built in a month.
So the practical advice is simple: run the check now so you have a baseline, fix what is in your control, and run it again in a month. If you would rather we did it for you, that is exactly what our AI search visibility service covers - or simply talk to us.
