ALOVA — hair care
ALOVA is a botanically based hair and scalp care line, sold direct to consumer and through salons. We built the brand a fully Hebrew Shopify store that explains the range and sells it in the same breath: a quiet, premium design that puts the product at the centre, alongside a short and unambiguous path to purchase.
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BACKGROUND
About the project
ALOVA is a botanically based hair and scalp care line, sold direct to consumer and through salons. We built the brand a fully Hebrew Shopify store that explains the range and sells it in the same breath: a quiet, premium design that puts the product at the centre, alongside a short and unambiguous path to purchase.
FieldOnline stores
Project typeOnline store
TechnologyShopify · custom design and development
THE CHALLENGE
What was the challenge?
Pre-wash scalp treatment is a category most of the Israeli audience does not yet know, and the purchase only comes once the value is understood. The challenge was a site doing two jobs at once — explaining what a formula focused on scalp health actually does and why it is used before washing, while closing a sale on the same screen. Rather than separating the two, we built dedicated content pages for each of the two flagship products and folded them into the customer journey, so every question is answered exactly where it arises.
OUR SOLUTION
Our solution
We built a fully right-to-left Hebrew Shopify store with a calm, minimalist design that lets the product photography and brand language lead: short navigation between the two products and their content pages, a before-and-after comparison that makes the result tangible, newsletter capture in exchange for a discount, and a shortened checkout with secure payments. The result is a premium brand experience that does not come at the cost of conversion rate.
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