Bradley — men’s streetwear
Bradley is a men’s streetwear brand sold online. We built the brand a fully right-to-left Hebrew Shopify store with a catalogue of more than 250 items: shirts, trousers, shoes and accessories. The design is a clean black and white, collection photography leads the homepage, and every product card shows the available colours and adds to the cart straight from the listing.
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BACKGROUND
About the project
Bradley is a men’s streetwear brand sold online. We built the brand a fully right-to-left Hebrew Shopify store with a catalogue of more than 250 items: shirts, trousers, shoes and accessories. The design is a clean black and white, collection photography leads the homepage, and every product card shows the available colours and adds to the cart straight from the listing.
FieldOnline stores
Project typeOnline store
TechnologyShopify · design and Hebrew localisation
THE CHALLENGE
What was the challenge?
In a fashion store the catalogue is the challenge: hundreds of items, most of them in several colours and sizes, and collections that change every season. A visitor has to reach the kind of item they want quickly, see every colour while still in the product listing and finish a purchase on a phone in a few taps. On top of that, Shopify and most of its themes were built for English, so a Hebrew store needs a full right-to-left adaptation, from the menu to the cart.
OUR SOLUTION
Our solution
We built the store on Shopify with navigation by item type: shirts, trousers, shoes and accessories, each with its own sub-categories, alongside New and Sale pages. Product cards carry colour swatches, and items are added to the cart straight from the listing. An announcement bar shows the coupon code and the free-shipping threshold, the customer club collects sign-ups for news on collections and offers, and a slide-out cart keeps the visitor inside the catalogue until checkout. The whole site runs in right-to-left Hebrew, with an accessibility menu, an accessibility statement and policy pages.
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