Generative AI for marketing content images, video and copy on brand

Usually yes, but it depends on the tool and its terms of use. Some tools allow commercial use only on a paid plan, and others restrict it. In addition, a work created entirely by a machine does not always carry full copyright, which can make it harder to protect against copying. We choose tools with clear commercial terms, keep a record for every project and do not use the likeness or voice of a real person without consent. This is not legal advice, and for sensitive cases it is worth checking with a lawyer before you publish anything. Before release we also check that an image is not too close to a recognisable work by someone else, which is a separate risk from the licence itself.

There is no single rule for every case. Some platforms, such as social networks and ad networks, ask you to label realistic content created or altered with AI, and transparency duties are arriving in the European Union that may also reach Israeli businesses selling there. Beyond obligation there is trust: customers value honesty. We recommend labelling images of people, avatar videos and synthetic voices, and agreeing at the start of each project what is labelled and where, according to the platform and your audience. Whatever the rule, keep the prompts and original files, because they show who made the content and how, which matters if a claim is ever raised.

With real source material and with rules. We start from a real photo of the product rather than a written description, define a style guide covering lighting, colour, space and tone, and keep approved examples as a reference for every new item. In text we add brand language, real facts about the product and details only you know. Then a human editor rejects anything that looks generic, flat or strange. The result is not fully automatic, which is exactly why it does not look like the rest of the internet. That keeps the output consistent over months, even when new people or new tools join the process and nobody remembers the original brief.

Not always, if you leave it to the model alone. You sometimes get wording that sounds translated, the wrong grammatical gender, reversed punctuation in mixed-direction text or a word no Israeli would say. So Hebrew copy with us is written to a tone guide, checked and edited by a Hebrew speaker who knows the field, and only then released. At large volumes, such as thousands of product descriptions, the editor reviews a large sample against fixed rules and fixes the instructions instead of correcting every sentence one by one. That keeps both speed and quality. When there is doubt about a phrase, the tone guide decides, not the taste of whoever happens to be reviewing that day, which keeps decisions consistent.

The content itself in the formats suited to the site, the store and social networks, an organised asset library and a written style guide you can keep using. If we build an automated pipeline, you receive it connected to the catalogue and the publishing system, with an approval queue and a record of the tools and licence terms. You can leave ongoing production with us, or take training for your team and work on your own. The guide, the instructions and the assets belong to you, and the process does not depend on a single vendor. The training covers the tools, the checking rules and the labelling, so your team does not need us for every small change to the process.